Get to know Swiss watch brand SEVEN FRIDAY

Pormada Blog


In this day and age you would think you’ve seen just about every watch design there is. The market is surely teeming with collectible timepieces that elicit different emotions and reactions (I like the ones that make me say, “oooohhh” and “ahhhh”), but once in awhile I am completely thrown off by a design so unique that I’d want nothing more than to wear it and call it mine.

Seven Friday is one of those watches.

With a name that originated from the expression, carpe diem (or seize the day), I can imagine how its founder, Dan Neiderer, came up with a brand name that celebrates my favorite day of the week. The idea of making every day your own version of a Friday is pure genius (I really ought to impose that same principle into my life, stat), and really, it wouldn’t hurt to wear a beautiful watch to…

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