Get your Philux fix

Philux’s latest campaign: PHILUX FIX, was launched through a furniture and photo exhibit last month at the SM Mega Fashion Hall.

In case you didn’t know, Philux is a contemporary furniture retail and custom shop that began as a small family business 37 years ago. According to Stephanie Kienle Gonzalez, Philux’s head of sales and business development, “Philux started as a mom-and-pop business in the backyard of my mother’s ancestral home with two skilled carpenters creating rattan furniture.” Steph is the eldest daughter of Max and Zelda Kienle, who founded the furniture company. The company grew exponentially through the decades, and has since become a well-known brand in the Philippines.

The brand recently collaborated with influencers of different backgrounds to customize furniture of their choosing while infusing their own sense of aesthetics. “We selected people, most of whom are friends, to collaborate with us. We asked them to choose an existing Philux piece and customize it according to their needs, taste and preference,” says Jessica Kienle Maxwell, head designer, and youngest of the Kienle sister duo. “They are a good mix of different personalities, career paths, and different tastes so it has been such a creative and exciting experience for us and for them,” she adds.

Design collaborators include top photographer BJ Pascual, who designed his own piece as well as photographed all the other collaborators with their chosen furniture. BJ had photos he took on a trip to New York printed on his Fulton chairs.

Actress and artist Heart Evangelista Escudero, whose artwork on Birkin bags got everyone raving, opted to paint on her chosen Philux Polk chair and added embellishments and stated: “it’s my first time to work on furniture so this is quite new to me and I love it!”

Erwan Heussaff, on the other hand, went for a simpler piece stating, “I’m all about understated elegance. I’m not too showy so this Embla chair is just perfect.”

For the more sentimental like new mom Bianca Gonzalez Intal, actual hand prints of her, her husband’s and baby Lucia’s were printed on her Marquis Meridienne. “It’s going to be placed in our play room. We wanted something very comfortable and immortalize how little Lucia is right now, thus the hand print. It’s a nice thing to look back to when she is older. It’s really a family piece,” she says.

Other furniture pieces were jointly designed with Tessa Prieto Valdez, Karen Davila, Joey and Angie King, Chris and Clarisse Tiu, Pam Quiñones, Philux’s power duo Stephanie Kienle Gonzalez and Jessica Kienle Maxwell, Stephanie Zubiri Crespi, and Cristalle and Justin Pitt.


This is amazing news: Philux clients can indeed semi-customize their furniture by choosing from an in-house selection of wood, wood finish, fabrics, and accents such as mattings, handles, and glass tops, just as these celebrities did for this campaign.

A few of the Philux Fix pieces are currently on display at Philux Rockwell and Philux Megamall. Also available at Philux Shangri-la at the Fort are furniture pieces that may be ordered for a limited quantity.

For more info, check out // LIKE them on Facebook: // Follow them on Instagram: @_philux_ // Email them at: // Visit their showrooms: SM Megamall, Power Plant Mall, LRI Design Plaza, SM North Edsa, Shangri-La at The Fort.



Backstage to runway


TRESemme did the impossible. The brand mounted the country’s first ever backstage to runway fashion show, which means the audience got to see what was happening backstage while the fashion show was ongoing. It was so exciting! We were given a first-hand look into what really happens backstage. And as we found out, it was a flurry of activity, as models had their hair and makeup done, did quick outfit changes, and lined up to walk to timed music on the runway. These are the things you wouldn’t normally think about when watching a fashion show, since your focus is on the cool, calm and confident models strutting their stuff on the runway. What we don’t see is the organized chaos happening backstage, which I have to admit, was something new and refreshing to watch. And I really loved being able to see what hair professionals use to style the models’ hair–I mean, runway hair is almost always perfect. It makes you wonder what they do to make hair stay that way.

If you remember a couple of weeks back I blogged about the biggest casting call organized by TRESemme–you can read about it HERE. Over 800 top and aspiring models from all over the country tried their luck, and only 200 models were chosen. Well, this was the culmination of all that: TRESemme’s 2014 Runway Ready Fashion Show! Hair professionals and TRESemme’s style setters, Jing Monis, Lourd Ramos and Victor Ortega worked on the huge fashion show and did an amazing job. We saw playful braids, sleek side-part hairstyles, bumped up ponytails for the High Street looks; geometric shapes, one-sided mermaid waves and faux bobs with short waves for Pret-a-Porter fashion trends; and volumetric curls for Haute Couture creations. This was such a huge and successful event–I feel so lucky to have been a part of this.

63Backstage we watched Jing Monis work his magic on the model’s hair.

62Lourd Ramos making model Ria Bolivar’s hair runway-ready.

61Hair genius Victor Ortega quickly styles a model’s hair backstage.

88I really loved my dress that evening. It was by Vania Romoff. My makeup was by John Pagaduan and hair by the TRESemme team.

79I interviewed these two for TRESemme’s behind-the-scenes video. They are, of course, Francis Libiran and his business manager Arsi Baltazar.

83With Asia’s Next Top Model Season 2 first runner up Jodilly Pendre and Lourd Ramos.

100BFFs Cosmo’s Myrza Sison and Unilever Philippines’ Head of PR for Personal Care, Apples Aberin.

81Unilever Philippines’ VP for Personal Care Gina Lorenzana

72Fashion designer Charina Sarte.

73Steven Fueglister and Vania Romoff.

69Andre Chang.

110Fellow TRESetter Joey Mead-King.

106Apples Aberin, TRESetter Liz Uy and photographer BJ Pascual.

109Jing Monis.

67Unilever Philippines’ Head of PR for Personal Care Apples Aberin, TRESemme Brand Manager Ann Esteves, Unilever Philippines’ Head of Media Dennis Perez, Marketing Director for Hair Dorothy Dee-Ching, Jodilly Pendre, TRESemme Hair Professional Lourd Ramos, Unilever Philippines’ VP for Personal Care Gina Lorenzana with TRESemme ambassadors, me and Liz Uy.


Make Your Own Havaianas

The Make Your Own Havaianas event is such a yearly treat. Imagine being able to choose the color, type and accessories of the flip flops you want, all to match your personality. I remember going to this event two years ago and choosing a metallic pair with a four leaf clover pin. I didn’t see anyone else with that combination, and I felt I had the most unique pair. This year I wanted to go with something bright and punchy so I chose an orange and pink combo that was more of a sandal. My design wasn’t so distinct though, as I saw another girl with almost the same style (she just didn’t have gold heart pins like mine). It doesn’t matter though, it is still too cute for words and is perfect to wear with my summer brights and whites.

As always, lots of people showed up at the event. Here are photos from my camera.

At the event with celebrity blogger Patty Laurel and Listed host Karen Pamintuan.


All the colors of the rainbow.

Patrick Filart and Brent Javier.

At the event I was interviewed by TV5 Juicy host Divine Lee. Thanks Divine!

Havaianas ready to be served.

The many, many choices.

Just the orange I want! This one is one size too big though.

Crazy line.

Show starting.

The guy who made my flip flops.

I thought that contraption thing was a pen at first. Its pretty cool. I wonder what its called.

Patty very excited about her Havaianas.

Cool pins we got to choose from. Every year they offer a different set of pins.

Busy at work.

Very happy with our designs. Note: the one I am holding up is too big for me haha. My feet aren’t that humongous. I got the correct size after this photo was taken.

Summer brights. Bagay with our orange drinks.

Who was lined up beside me? The lovely Mylene Dizon and her cute son Lucas.

My college buddies: Chalk fashion editor Bianca Santiago-Reinoso and Zalora’s Meryll Chavez.

Familiar faces: celebrity stylist Sidney Yap, talented photographer BJ Pascual and Bianca Santiago-Reinoso.


With Havaianas now in its 50th year, we can only expect more great things to come from this brand. Happy anniversary and congrats, Havaianas! What a milestone.