Philux’s latest campaign: PHILUX FIX, was launched through a furniture and photo exhibit last month at the SM Mega Fashion Hall.
In case you didn’t know, Philux is a contemporary furniture retail and custom shop that began as a small family business 37 years ago. According to Stephanie Kienle Gonzalez, Philux’s head of sales and business development, “Philux started as a mom-and-pop business in the backyard of my mother’s ancestral home with two skilled carpenters creating rattan furniture.” Steph is the eldest daughter of Max and Zelda Kienle, who founded the furniture company. The company grew exponentially through the decades, and has since become a well-known brand in the Philippines.
The brand recently collaborated with influencers of different backgrounds to customize furniture of their choosing while infusing their own sense of aesthetics. “We selected people, most of whom are friends, to collaborate with us. We asked them to choose an existing Philux piece and customize it according to their needs, taste and preference,” says Jessica Kienle Maxwell, head designer, and youngest of the Kienle sister duo. “They are a good mix of different personalities, career paths, and different tastes so it has been such a creative and exciting experience for us and for them,” she adds.
Design collaborators include top photographer BJ Pascual, who designed his own piece as well as photographed all the other collaborators with their chosen furniture. BJ had photos he took on a trip to New York printed on his Fulton chairs.
Actress and artist Heart Evangelista Escudero, whose artwork on Birkin bags got everyone raving, opted to paint on her chosen Philux Polk chair and added embellishments and stated: “it’s my first time to work on furniture so this is quite new to me and I love it!”
Erwan Heussaff, on the other hand, went for a simpler piece stating, “I’m all about understated elegance. I’m not too showy so this Embla chair is just perfect.”
For the more sentimental like new mom Bianca Gonzalez Intal, actual hand prints of her, her husband’s and baby Lucia’s were printed on her Marquis Meridienne. “It’s going to be placed in our play room. We wanted something very comfortable and immortalize how little Lucia is right now, thus the hand print. It’s a nice thing to look back to when she is older. It’s really a family piece,” she says.
Other furniture pieces were jointly designed with Tessa Prieto Valdez, Karen Davila, Joey and Angie King, Chris and Clarisse Tiu, Pam Quiñones, Philux’s power duo Stephanie Kienle Gonzalez and Jessica Kienle Maxwell, Stephanie Zubiri Crespi, and Cristalle and Justin Pitt.
This is amazing news: Philux clients can indeed semi-customize their furniture by choosing from an in-house selection of wood, wood finish, fabrics, and accents such as mattings, handles, and glass tops, just as these celebrities did for this campaign.
A few of the Philux Fix pieces are currently on display at Philux Rockwell and Philux Megamall. Also available at Philux Shangri-la at the Fort are furniture pieces that may be ordered for a limited quantity.
For more info, check out www.philux.ph // LIKE them on Facebook: https://www.facebook.com/philuxinc // Follow them on Instagram: @_philux_ // Email them at: email@example.com // Visit their showrooms: SM Megamall, Power Plant Mall, LRI Design Plaza, SM North Edsa, Shangri-La at The Fort.