In case you didn’t know, October is Breast Cancer Awareness Month. This is a cause worth supporting since there are so many of us who have been affected by this disease. According to the Philippine Cancer Society, a staggering percentage of Filipinas have a difficult time paying for their treatment, while others are too nervous to continue with theirs. In fact, some Filipinas prefer to ignore the importance of an annual breast check-up and refuse to seek treatment once diagnosed with breast cancer. The Philippine Cancer Society espouses that there is a lack of awareness, access to treatment, but more importantly, the basic knowledge that breast cancer is curable. This is why we have to continue to raise awareness about the second-most commonly diagnosed cancer. Lets support brands who not only inspire change, but also fund cancer research and help women with breast cancer who can’t afford treatment.

This is where Marc Coblen, a Dutch brand created by Jordy Cobelens (the same founder of the well-known timepiece TW Steel) comes in to create a change. Echoing the mantra, “it’s time to change,” Marc Coblen urges women to take a proactive stance against breast cancer and change their mindset about what it is and how to overcome it. In line with the Breast Cancer Awareness program, Marc Coblen has collaborated with the Philippine Cancer Society’s Best Dressed Women of the Philippines and Lucerne, to create a special edition watch called the “Pink Ribbon Watch.” A generous portion of the proceeds of all Pink Ribbon Watch sales will be donated to the efforts and activities of the Philippine Cancer Society in providing consultation and treatment to women with breast cancer all over the country.

Breast cancer survivors like Patty Betita, Ann Puno, and Liezl Martinez, have stepped up and embraced Marc Coblen’s campaign. They epitomize the several women out there who were diagnosed with breast cancer, but emerged victorious. With all of these strong and beautiful women, they share that the best way to combat cancer is to have the right attitude.

The Pink Ribbon Watch showcases a 48mm pink Mother of Pearl face with a small Swarovski encrusted pink ribbon. The watch is encased in a Rose Gold finish steel case with pink baguette Swarovski crystals on its interchangeable bezel and uses a pink silicon interchangeable strap with a rose gold clasp. It is a steal for P15,000, as you get a beautiful watch and you also help out this great cause.

Marc Coblen in available in Marc Coblen Pop-up store at Century City Mall, Lucerne Shangri-La, Swissgear (Greenbelt 1 & SM Cebu) and Wristpod (Megamall, Clark, Rockwell).