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I am obsessed with this newest fragrance by Burberry!!! Not just because it features two of my favorite supermodels of all time: Kate Moss and Cara Delevigne, but it smells amazing. It has a distinct floral scent that’s elegant and sophisticated– it’s perfect for the cool months ahead. I really can’t get enough of it. I’ve been wearing it from day to night for a few days now. TIP: You can have your My Burberry perfume bottle personalized until October 29 at SM Aura Beauty Section! Go purchase your bottle now!
THE CAMPAIGN
The campaign features Kate Moss and Cara Delevingne,
shot by photographer Mario Testino, under the creative direction of Chief Creative and Chief Executive Officer, Christopher Bailey. Wearing the Sandringham trench coat, Kate and Cara embody a sense of individuality, optimism and legacy as encapsulated in My Burberry.
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THE FRAGRANCE
My Burberry captures the fragrance of a London garden after the rain. Top notes of sweet pea and bergamot fuse with a heart of geranium, golden quince and freesia, rounded out with base notes of rain-tipped damask and centifolia roses and patchouli.
Referencing the Burberry trench coat colour palette, the My Burberry juice is reminiscent of the signature honey shade, one of the three colours used in the brand’s Heritage Trench Coat collection.
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THE INGREDIENTS
My Burberry is a bright grand floral fragrance that maintains its fresh floral scent through to the dry down.
Damask and centifolia roses are blended together to form
rose absolute. The damask rose, grown in Turkey, is only harvested during the month of May. Grown at high altitude, these rare roses are delicately handpicked each morning at sunrise.
The centifolia rose, also known as the May rose, is grown in Grasse, France. Also exceptionally precious, the roses bloom once a year in May and can be picked only at their peak between 4am and 10am each morning. It is these growing conditions, combined with the traditional harvesting methods, that give the rose absolute its exceptional quality.
Rose absolute is paired with freesia and quince. The blend accentuates the delicacy of the note and provides a distinctive, fruity accent that softens and opens the different facets of the rose. Bergamot oil adds a sparkle and crispness, while a drop of geranium creates an unexpected contrast to the femininity of the signature. A hint of patchouli brings
a sense of warmth and light earthiness.
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THE BOTTLE
The glass bottle and overall design reflect the details of
the Burberry trench coat: a bold horn-finish cap echoes its distinctive buttons and the hand-tied knot is English-woven gabardine, honouring the fabric invented by Thomas Burberry over 100 years ago. The bottle is presented in a trench-coloured box. The gold lined interior is embossed with the iconic Burberry check design.
