What happened at the Nike Digital Media Conference

I was recently invited by NIKE to attend their Digital Media Conference. I was told to bring my best workout outfit, which I didn’t bring because I’m really not allowed to workout yet (I’m on my 6th month of pregnancy). But I decided to go anyway because I was interested to know what Nike has in store for us for 2o15.

I’ve always loved exercising, and for me the best way to get motivated is to wear the cutest workout clothes. No doubt, Nike has always been my go-to brand for anything fitness, especially as of late, because they’ve been churning out the most stylish designs in its most innovative fabrics. I love that with Nike, it’s not just about aesthetics (though I have to admit, they are at the top of their game with their designs), there’s actual science applied to their merchandise to help us work better and harder.

I have to say, it was interesting to listen to Nike’s experts talk about the technology that goes into their fabrics, explain how to find a bra top that actually fits (apparently, 80% of women are wearing the wrong bra size), tell us about leggings that move like second skin, and share how to purchase a pair of shoes to fit your lifestyle and workout. I honestly can’t wait for their latest collection to hit their stores.

Nike Southeast Asia Brand Director Bulbul Khera chats with host Kim Jones on how Nike engages and inspires the female athlete in Southeast Asia and globally.

Valerie Ng, Brand Merchandiser from Nike Women SEA, speaks with host Kim Jones on how NIKE designs for HER.

Monica Torres, the Philippines’ #1 female triathlete for six years and counting, talks about being an athlete and what inspires her.

Valerie Ng guides us through Nike’s Apparel Innovation for the Pro Bra Collection.

Nike devoted more than two years of research, testing, design and development to create a new sports bra solution. The result of that work is the Nike Pro Bra Collection, an innovative line of sports bras designed for the body in motion to provide the right fit and right support for every female athlete. The collection features five bras designed for each athlete’s desired level of support. The centerpiece of the collection is the Nike Pro Rival Bra, which delivers the highest level of support and is offered in 25 sizes to help the female athlete find the right fit. It also features the new Nike Pro Fierce Bra, as well as the updated Nike Pro Classic and Nike Pro Indy Bras. The Nike Pro Classic Bra is also available in a padded version.

Nike Pro Bra Collection with products to provide a continuum of support.

Nike Philippines Product Specialist Andro Torres gives media participants the first look at the upcoming Nike Free Training and Running Collection for Summer 2015. Featuring new developments such as the hexagonal flex grooves, anatomically-shaped heel and Nike Flyknit technology, the Nike Free running shoes are designed to further enable the athlete’s natural stride.

Nike’s upcoming Free Collection for Summer 2015, which includes the lower heel-to-forefoot offsets like Nike Free 3.0 Flyknit and 4.0 Flyknit, and 5.0 Flyknit, which is halfway between natural flexibility and a traditional running shoe.

Monica Torres, Filipino Triathlete.

The Nike+ Training Club (N+TC) session led by Nike Master Trainer Emelda Vincent, which I wasn’t able to participate in (I was so jealous–these girls really had an amazing workout).