My GOLD wish list from Net-a-porter.com (1-7): (1) Alice + Olivia tevin racer-back lame mini dress, (2) Stella McCartney Falabella metallic faux leather shoulder bag, (3) Alexander McQueen gold-tone Swarovski crystal and faux pearl ring, (4) Marni gold-plated earrings, (5) Givenchy Shark Tooth necklace in gold and silver-tone brass, (6) Jimmy Choo Teira metallic ayers and mirrored-leather sandals, (7) Larsson & Jennings CM gold-plated watch, (8) Colgate 360° Gold Charcoal Toothbrush

I look around my room and notice bits of gold here and there. I see my favorite ring, which was given to me by my dad when I was in high school; a pair of strappy sandals that I wore the other day (they’re not actual gold but it’s close enough); and a sparkly dress in my closet that I’ve never worn because I’ve been saving it for a special occasion (also not made of real gold and yes, I might never get to wear it at the rate I’m going). Gold is definitely beautiful (the color and the metal), which is why we are likely to find it inside our jewelry box, closet and on our furniture. The last place you would probably expect to find gold is in your toothbrush. At least that’s what I thought too, until I received my first gold toothbrush from Colgate.

Yes, you read correctly. Colgate recently came out with the prettiest gold-colored toothbrush and nope, the gold is not just an aesthetic–the bristles actually help inhibit bacterial growth on the brush itself. It’s called the Colgate 360° Gold Charcoal Toothbrush, and it introduces the gold class experience for a whole mouth clean. It features an elegant metallized handle and a rubber grip, and has charcoal-infused bristles that are shaped into spirals for better surface stain removal. It even has dentist-like polishing cups to help remove more plaque and stains and tapered tip bristles that are 17x slimmer than regular rounded-end brushes for a deeper clean between teeth and along the gum line. Plus it has a cheek and tongue cleaner at the back of the toothbrush head to ensure a whole mouth clean (love how they thought of everything).

The Colgate 360° Gold Charcoal Toothbrush works on the four key areas of the mouth – the teeth, tongue, cheeks, and gums – to ensure a whole mouth clean that only Colgate can deliver. Indulge in the golden lifestyle and reap the benefits of the first and only toothbrush worth more than its weight in gold in features. Colgate 360° Gold Charcoal Toothbrush: the gold class in superior whole mouth clean. #Colgate360GoldClass

Colgate 360° Gold Charcoal Toothbrush is priced at P199 for single and P298 for twin (when you buy 1 you get the 2nd at 50% off) available at leading supermarkets, drugstores and department stores nationwide.