White Now, Why Later?

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Everyone loves an instant beauty fix. I mean, who doesn’t want to see immediate results to a longstanding beauty problem? Like if you have dark circles under your eyes, wouldn’t you use a brightening concealer to hide the discoloration? Or if you wanted to balance your uneven skin tone, wouldn’t you make use of a medium coverage foundation? (Of course, you would—to both problems. :))

My personal beauty fix when I want to look pretty is I apply red lipstick that has blue undertones. I find that it brightens my complexion and it even makes my teeth look whiter. But I can’t really wear red lipstick every day of the week. I mean I would, but it is such a pain to keep checking if it is perfectly in place, and if I haven’t gotten any on my teeth.

Thankfully, I’ve been introduced to a product that is just as effective as my trusty red lippie, without the hassles of wearing red lipstick. Closeup recently introduced its newest toothpaste called Closeup White Now. It is the first and only toothpaste that instantly whitens your teeth in just one brush (really).

It works by using basic color science. The toothpaste uses “Blue Foam Technology” which is a blue tint that conceals the yellowness of teeth surface in just one brush. The toothpaste temporarily leaves a thin layer on your teeth and is removed over time through chewing or eating food. Apart from this, it has a gradual whitening action that provides long-term stain removal and whitening, and all the anti-cavity protection you’ll find in your regular fluoride toothpaste.

And so the beauty industry—made up of writers, editors and well-known personalities (myself included)—learned all about this newest breakthrough product through a series of lunches simultaneously held at various Raintree group of restaurants: M Cafe, Kabila, Stella and Mr. Jones. The lunches were designed to include dishes that will intentionally stain teeth (we were served black dishes like puto’t dinuguan and black pancit). And after, we were all handed an SOS beauty kit that contained iconic beauty products like Chanel Gabrielle lipstick, NARS Orgasm blush, Maybelline Hyper Curl mascara and of course, a Closeup White Now toothpaste in a convenient, handy size for us to use right after our yummy lunch.

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The industry’s best and brightest in one table.

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Jessica Tan-Gan and Alexandra Rocha.

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Maggie Wilson-Consunji.

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Candy Dizon, Toni Palenzuela, Cristalle Henares, Joanna Preysler, Cindy Manlapaz, Janina Dizon-Hoschka and Frances Lim.

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Ria Prieto, Donna Cuna-Pita, Myrza Sison, Tweetie de Leon-Gonzales, Raymond Gutierrez, Rissa Mananquil-Trillo, Patty Betita, Apples Aberin, Bea Ledesma, Jigs Mayuga and Liza Ilarde.

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Maggie Wilson, Nikki Abella, Isabel Hernandez, Nicole Jacinto and Erin Campos.

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Isabel Roces, Bianca Fernandez, me, Bianca Santiago-Reinoso, Claudia Vega, Mikaela Lagdameo-Martinez, Jessica Tan Gan and Alexandra Rocha.

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Closeup White Now.

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