TRESemme Biggest Casting Call

It’s the biggest casting call to hit the country, ever! Yes, this is definitely exciting times for top haircare brand TRESemme, as both seasoned and aspiring models strut their stuff and proved whether they’ve got what it takes to be part of TRESemme’s 2014 Runway Show. They had to impress a tough panel, too, as its judges are renowned for their ability to spot trendsetting style, the perfect walk, and salon-gorgeous hair. The panel is composed of TRESetting expert judges: top model and PR maven Apples Aberin, sought-after fashion show director Robby Carmona, and TRESemme TRESetter Liz Uy. From the 700+ hopefuls that tried out at this event, only 200 will be chosen, making this a truly tough competition. TRESemme’s 2014 Fashion Show will be the biggest event of the year–it will be this June 5!

33TRESemmé’s Style Bus hit the streets of Pampanga, Cavite, Baguio, Cebu and Davao, to find the best male and female models in the country that will get to don the latest hair trends as seen in international fashion runways.

35Consumers and model hopefuls enjoyed a free makeover with a minimum purchase of TRESemme products at TREsemme’s pop-up salon.

23Over 700 model hopefuls participated in TRESemme’s Grand Casting Call, as they aspire to be a part of TRESemme’s biggest and upcoming 2014 Fashion Show this June 5!

26More model hopefuls.

24Before the casting call started, they gave instructions on how to walk the runway.

40Practice before the casting.

21TRESemme provided a hair and makeup team for the hopefuls.

20Everyone was made up for the casting call.

37TRESemmé Keratin Smooth range – Keratin Smooth Shampoo, Keratin Smooth Conditioner, Keratin Smooth Heat Protection Shine Spray, and Keratin Smooth Deep Treatment Masque.

25The stage is all set for TRESemme’s Grand Casting Call.

1Me, all glammed up for the event. Thanks to John Pagaduan for my makeup and Creations by Lourd Ramos for my hair.

2Liz Uy.

3Tricia Gosingtian.

4Jing Monis.

6Victor Ortega.

7TRESemme Brand Manager Ann Esteves.

8Head of PR for Personal Care Apples Aberin.

11Robby Carmona.

12TRESemme PR Consultant Zo Aguila.

10Unilever’s Claudine San Diego.

9TRESemme’s Martin Tee.

5Lourd Ramos.

29Raymond hosted the event.

32Models walk the runway.

30SO many models went–this are numbers 733-735!

31It was an open casting call–so many models and aspiring models tried out.

18The judges: Apples, Robby and Liz.

19TRESemme ambassadors Raymond Gutierrez, Jing Monis and myself with the winner of the night’s special award, “Best in Runway-Ready Hair”, Emerald Alshammari.

14The TRESetters: me, Mond and Liz.

13Apples with Robby and Ann.

16TRESemme ambassadors: Raymond Gutierrez, me, Liz Uy, Lourd Ramos, Victor Ortega, Tricia Gosingtian and Jing Monis.

17Raymond Gutierrez, Head of PR for Personal Care Apples Aberin, me, TRESemme Brand Manager Ann Esteves, Tricia Gosingtian, Lourd Ramos, Victor Ortega, Jing Monis, Liz Uy, Robby Carmona and Martin Tee.

The Road To The Runway

TRESemmé hit the streets of Pampanga, Dasmariñas, Baguio, Cebu and Davao, to find the best male and female models in the country that will get to wear the latest hair trends as seen in international fashion runways. For the Grand Casting Call show, judge Apples Aberin shares how to make an impression: “Convey that you’re the perfect canvas for tress-setting style. When we cast models for TRESemme’s 2014 Runway Show, we will look for models who are versatile and chameleon-like. This way, we can visualize how we can transform their look to showcase the biggest hair trends for 2014 with TRESemme.”

The event’s host, TRESemme TRESetter Raymond Gutierrez reveals that the show itself won’t be easy. It will be filled with simultaneous pop-up runways, so the models will have to stand-out with their confidence and attitude when strutting their stuff on the catwalk. “We’re also on the lookout for those with looks that can adjust to various fashion styles,” says Judge Liz Uy. “We want models who can emulate High Street, Glam, and Couture styles to highlight the different segments and hairstyles of the main fashion show.”

The TRESemmé Treatment

To help the model hopefuls and beauty aficionados make sure that their hair is runway-ready and salon-gorgeous; consumers can get a makeover with a minimal purchase of TRESemmé products on board the TRESemmé Style Bus and in the pop-up salons. Here, they can experience what it’s like to have their own style team to get them runway-ready. At the pop up salons, they can score envy-worthy ‘dos and try the revolutionary TRESemmé products- the one and only brand used and trusted by professionals. To get in on all the excitement of TRESemmé’s go-see on wheels and for a sneak peek at what’s going on backstage and on the TRESemmé catwalk,   keep glued to TRESemmé’s  social media sites (@TRESemmePH). Also, watch for TRESemmé’s correspondent, top fashion blogger Tricia Gosingtian as she draws together both experienced and aspiring models to get the inside scoop on what it’s really like to get tressed-up with the latest hair trends to hit the runway.

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