H&M A/W 2014 Preview

No doubt we’re all excited for H&M to open in the Philippines. Hennes & Mauritz is one of the largest fashion retailers in the world and YAY! it’s opening its flagship store in Mega Fashion Hall (SM Megamall) this August. This is HUGE news, only because it will make more high street fashion available to us. We will finally have access to affordable, trendy items and will allow us plenty of fashion options. This store will become part of H&M’s 3,200 locations across 54 markets worldwide!

If you haven’t gone to Mega Fashion Hall, then you haven’t seen the massive H&M store still boarded up and under construction. We can definitely expect A LOT from the first H&M store in the Philippines. From what I know, it will be a full concept store that will encompass more than 3,000 square meters! And it will carry a wide assortment of merchandise catering to women, men, teens and children. At the opening, the brand will be launching H&M’s Autumn 2014 collection (since we don’t have autumn, its third quarter fashion for us), comprised of the playful, sophisticated spirit of the 21st century bohemian woman. She happens to be effortless, charming and always ready for the night, so expect a lot of feminine meets masculine pieces, men’s blazers, and biker and aviator jackets worn over draped tops and dresses. The slip dress (hello 90’s) is going to be back with a vengeance, as it becomes a wardrobe staple next season. It can be worn on its own or layered with a fur coat or leather. Lace is a favorite, and will appear on insets and borders as detail. Menswear-inspired pieces will be prevalent through blazers and leather biker jackets. Plus, we will see some sexy off-the-shoulder pieces that are sure must-haves. I am sooooo excited for this collection, and of course, for H&M to open!

I got a sneak peek into what’s to come and I want to share them with you. I’m sure you are all as excited as I am! Check these out.

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(Photo from www.chuvaness.com)


  1. everydayelaine Reply

    I am so looking forward to visit H&M’s first flagship store here in the Philippines. I’ve been waiting for their store to open since I found out that they are finally bringing the brand on our shores. Thanks for giving us peek of what’s coming up!

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