How a discovery of crystals lead to La Mer’s newest line

Extraordinary moments are often borne out of the most unassuming occurrences. This philosophy can easily be applied to most things in our lives, but it is especially true for skincare brand, La Mer. It is how their legendary star product, Crème de la Mer was discovered when physicist Dr. Max Huber decided to look to the sea to create a cream to improve the look of his skin following a laboratory accident. It took him 6,000 experiments over the span of 12 years to create the wonder cream, and it is worth all his hard work because the product truly works.

Years later, another serendipitous moment occurred. This time, a scientist from the Max Huber Research Labs discovered pure and perfect crystals forming in a beaker of Miracle Broth. They studied it and found that it contained highly concentrated crystals that had the ability to make skin look younger. This divine discovery led to years of countless experiments, all with the mission of recreating this phenomenon. Finally, the Crystal Miracle Broth was born and ready to be shared with the world.

The result was The Genaissance de la Mer Collection, which was launched in 2015 with the Serum Essence, a luxurious, silky serum essence crafted for exceptional absorption. The Serum Essence was a sure hit, as it captivated a legion of followers. Made with rare pom-pom algae, waves of natural light and refined 24k gold, this product transform age into agelessness. Lines, imperfections and other signs of time appear visibly erased as the complexion becomes more polished, even, resilient and refined.

Today, La Mer is responding to its fans with two unexpected additions to the collection. Introducing: The Eye and Expression Cream and The Infused Lotion, the next incarnation of accelerated renewal.

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I couldn’t be more excited about the launch of these two amazing skin care products. I have been a fan of La Mer for many years, and nothing moisturizes quite like it. I usually use it at night before going to bed, and I wake up with refreshed and plump skin in the morning. This is my no-fail secret for when I need to look rested, which why I also apply it underneath my makeup so my skin stays protected, soft and moisturized.

I attended the launch and tried the products for myself and I have to say, I was so impressed with what it did for my skin. I saw immediate results, as it left my skin soft and moisturized without the oily feel. As I mentioned above, the secret ingredient of this line is the Crystal Miracle Broth. Slow-crafted in extremely small batches, Crystal Miracle Broth infuses skin with the healing energies of the sea, accelerating renewal which is exactly what we want for our skin. I love how my skin looked visibly soothed, energized and awakened. To be honest, I couldn’t wait to take the entire line home so I could use it everyday–and I did, and it has done wonders for my skin. Somehow, it looks lifted and relaxed, and my fine lines are not so visible anymore. It took only two weeks of use to see results and all I can say is: I love La Mer!

Let me introduce the two newest products from The Genaissance de la Mer Collection:

1.) The Eye and Expression Cream. It has an ultra-sumptuous texture to help transcend virtually all visible evidence of time, softening the look of puffiness, fine lines and dark circles. Expression areas are visibly plumped, look more lifted and firmed. With healing hydration and the astonishing Filler Ferment, an ageless transformation unfolds. A sea-stone inspired massage tool cools and soothes. 

Finally, a product that targets the eye area and expression lines, including around the mouth. This comforting melting cream promises to rejuvenate, repair and recharge skin. It immediately reduces puffiness around the eyes, and in two weeks it erases fine lines and other signs of stress and fatigue from the eye area. The best part: expression lines are plumped and volumized, and skin looks more lifted while lines appear reduced. This is also thanks to the specially designed cooling massage tool, inspired by the shape and touch of sea stones washed ashore. It effectively delivers the Eye and Expression cream to the skin by massaging it into the eyes and expression lines.

2.) The Infused Lotion. This cream-infused formula becomes pure velvet on the skin. Awash in the transformative energies of the sea, skin is hydrated, nourished, softened and strengthened. Now at full force, the complexion is prepped for the power of the collection. 

La Mer reimagined the watery lotion by inventing a potent nourishing supplement for the skin: The Genaissance de la Mer Infused Lotion. Created through a collision of two unexpected forms–Crystal Miracle Broth and emollients–the result is an oil-in-water lotion formula, where “the cream” really rises to the top. When freshly blended, these two facets become a unique, cream-infused water that floats over skin and infuses it with intense moisture to help lay the perfect foundation for the benefits of The Serum Essence that follows. Moments after application, the skin recaptures its healthy, vital look. And with daily use the skin barrier is strengthened, and skin looks firmer. The skin will also feel undeniably smooth and silky. Over time, lines will appear diminished.

The Power of La Mer Ferments.

Since the beginning, fermentation has been at the heart of La Mer. This slow, time-intensive craft boosts the power and efficacy of individual components. When fermented, single ingredients undergo a metabolic process that transforms them into micronutrients that the skin can more readily recognize and receive. The resulting ferment is a whole far greater than its parts. This is why both The Eye and Expression Cream and The Infused Lotion have several unique ferments at their core. Together with their legendary original Miracle Broth, they help to accelerate visible renewal as never before.

The Crystal Miracle Broth. It is the purest concentration of Miracle Broth, slow-crafted in extremely small batches to allow it to reach its ultimate potency. It infuses the skin with a burst of sustained energy helping to renew the look of skin at potent speed. The Crystal Miracle Broth also fights visible irritation and supports skin’s natural healing powers.

The Genaissance Ferment. It is built around a rare Pom Pom Red Algae that is naturally found in the shallow waters around Corsica in the Mediterranean Sea. La Mer uses a sustainable form of this algae, which is intensively cultivated in a bioreactor that accelerates its growth rate and produces a high quality and purer form of the Pom Pom Red Algae than found in the wild. The algae is then combined with wavelengths of natural light and refined gold to create a highly active ferment that helps boost natural collagen and elastin, in turn helping significantly firm and lift the look of skin.

 

 

The Eye and Infused Lotion Q&A With Robin Shandler, Vice President, La Mer

Genaissance de la Mer Eye And Expression Cream treats more than the eyes. What are expression areas, and why did you formulate to address them too?

Women notice that when they smile, more than just the eye area experiences movement. Other fragile areas – including the forehead, marionette lines that are like long guardrails around the chin, the so-called “11” lines between the eyebrows, and the nasolabial folds around the mouth – can all crease when you emote, too. Our goal with this cream is to give you the freedom to express yourself by offering a formula that counteracts all of that movement. It’s about feeling a sense of freedom.

What makes Genaissance de la Mer Eye And Expression Cream more potent than other formulas on the market? 

We know that time is of the essence in people’s lives and we all want to see fast, evident results that don’t compromise efficacy. We fulfill this promise with the Crystal Miracle Broth, which delivers younger-looking skin more quickly than we’ve ever seen before. We paired the broth with an exquisite, truly addictive texture that makes it a sensorial experience you will look forward to indulging in every day.

 

 

How did La Mer labs discover the Crystal Miracle Broth™?

It was actually a mistake! Our legendary Miracle Broth is a liquid. A scientist in our lab left a spatula out that had Miracle Broth on it mixed with molasses. When it was found the next day, beautiful crystals had started growing. We analyzed the crystals and discovered that the broth was even more concentrated, and in a pure perfect form.

The formula also features a NEW Filler Ferment. Why is it special, and can you tell us about the creative process behind it?

Our inspiration always comes from the sea. We found an amber algae that has the incredibly hydrating and plumping power of hyaluronic acid. It’s a true craft to harvest it – it’s incredibly time-consuming and requires great care. Fragments of the algae create the filler of the ferment that infuses skin with activity. The algae fragments work from the inside out to help remodel lines and fragile areas.

 

 

What is your favorite way to use Genaissance de la Mer Eye And Expression Cream?

 I have to tell you, I can’t get enough of it. Every morning and night, I apply it around my eyes and in areas where I’m starting to feel aging. For me, that’s the marionette lines from my nose to mouth and the nasolabial folds around the mouth. Sometimes I’ll put it on my forehead if I’ve felt stressed. I glide it on to my skin with the cold applicator that is designed for microcirculation, which feels like a dream. It has a wonderfully cooling effect. I work in the direction going away from the center of the face for more lift.

What is the inspiration behind Genaissance de la Mer™ Infused Lotion?

 We wanted to fuse together two separate sets of formulas, and found that a watery lotion was the most profound way to do it. In the water borne phase, we use the Crystal Miracle Broth and a NEW Probiome Ferment. The ferment is a nourishing supplement for your skin, and an incredible energy-infused cream is suspended on top. When you shake it, fresh activity is unleashed for your treatment. You feel the benefits and gratification right away. People are amazed by how pores are immediately refined.

 

 

How does Genaissance de la Mer Infused Lotion fit into a bigger skincare trend now?

Women want a hands-on experience with their skincare- we’re seeing that in all kinds of launches in the skincare market, from masks to serums and creams. They’re delighted in the mixing and shaking of formulas, and knowing that doing so helps make the watery lotion most potent when it’s smoothed onto skin.

How does Genaissance de la Mer Infused Lotion make Genaissance de la Mer The Serum Essence work better?

Imagine how forcing two opposites can cause beading on water. We’re doing the exact opposite here. Anything we create at La Mer must serve a purpose, otherwise we don’t need to do it. There’s an ingredient in the Infused Lotion structure that has a similarity to The Serum Essence. Like links of a chain, one draws the other in, allowing both to penetrate through deeper. We really need to take your breath away with a love for our products, and I can tell you that we’ve formulated a lot of love into this watery lotion.

 

Genaissance de la Mer The Eye and Expression Cream, P21,600 // Genaissance de la Mer The Infused Lotion, P14,500

Exclusively available at Rustan’s Makati, Rustan’s Shangri-la, Rustan’s Alabang and Rustan’s Cebu

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