The LOOK of Style Awards 2012

This afternoon, LOOK Magazine held an intimate luncheon at M Cafe, Greenbelt 4 to officially mark the beginning of this year’s LOOK of Style Awards. I am very excited about this event, as LOOK will begin to find the best and brightest up-and-coming designers in the next two months. We will be flying to Cebu (July 25) and Davao (July 31) to meet with applicants, and of course, we will also be meeting the ones from Manila (August 29). The lucky fashion designer who stands out from the rest and best exemplifies excellence will win an all-expenses paid course at the prestigious Central Saint Martins in London and will have a spot at the Philippine Daily Inquirer’s annual Face Off fashion show. So to all fashion designers who want to be part of the LOOK of Style Awards, read on below to know more details. This is an amazing opportunity!!


* Applicants are required to submit a portfolio presentation containing work from their previous collections, which may include sketches, photos and editorial features.

* Applicants must provide specific information which outlines:

1. His/Her short-term and long-term business goals and objectives.

2. How the award and business mentoring would encourage and enable the recipient to pursue his/her design career plans and existing business.

3. How he/she will introduce sustainable design innovation to his/her creation, with his/her proposed vision on the development of the design, and production and presentation of final product.

* The applicants will be asked to submit 3-5 references (editors, retailers, or other fashion industry professionals with whom they have a close working relationship).



Ten finalists will undergo an interview and presentation of 3 looks based on the given theme.

This year’s given theme, ECO CHIC, will challenge finalists to create wearable clothes created in an eco-friendly manner, either through the use of organic, upcycled or recycled materials, and/or through zero-waste design techniques.

The interview includes an assessment of the business mentoring needs of each candidate, as well as each candidate’s potential to be socially responsible entrepreneurs in the fashion industry.



A panel of judges will rate the finalists’ work and select a winner based on:

Construction Techniques 20%

Overall Presentation and Visual Impact 15%

Design Marketability 20%

Market Awareness and Entrepreneurial Ability 10%

Design Excellence and Commitment to Sustainable Fashion 35%


Announcement of the Winner:

The winner will be announced in a cocktail event and fashion show on November 8. The fashion show will include segments from the finalists, as well as from a guest designer from the British Council and previous LOOK Of Style Awards winners.


LOOK Magazine, Inquirer Lifestyle, and the British Council launch the third LOOK of Style Awards

LOOK Magazine, Inquirer Lifestyle, and the British Council announce their nationwide search for the next talented young designer in 2012’s LOOK of Style Awards. This year’s theme, “Eco Chic”, will promote sustainable fashion. Pablo Cabahug won the LOOK of Style Awards when the search made its debut in 2010; last year, Geof Gonzales was names Most Promising Designer for his opulent creations inspired by marble sculptures of the Renaissance and the Ifugao rice god figure.

“The LOOK of Style Awards is a way for us to collaborate with artists from the Philippines and the UK using an area we are both strong at—fashion,” says Ana Tan, program and public relations manager of the British Council of the Philippines.

“Its hard to convey just how excited we are with our partnership with the British Council. They believed in the LOOK of Style Awards since its inception,” says Stef Cabal, editor-in-chief of LOOK Magazine. “Supporting the next generation of Filipino designers is essential for us, as we aim to strengthen the Philippine fashion industry.”

Organized to support the next generation of Filipino fashion designer and help them pursue their design and business plans, the third staging of the LOOK of Style Awards will present the winning designer with an all-expenses paid trip to the United Kingdom where he/she will have the opportunity to enroll in a short course of his/her choice in London’s prestigious Central Saint Martins. The winner will also receive business mentoring from fashion industry professionals in areas such as business planning, marketing, etc., as well as a spot in Inquirer Lifestyle’s next Face-Off fashion show.

“We want to raise the profile of sustainable fashion,” adds Cabal. “With this year’s LOOK of Style Awards, participants are encouraged to create fashion while sustaining biodiversity. We are truly excited for the outcome of this competition, most especially to meet and discover young fashion visionaries.” (Press release)

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