Joe Fresh in Manila


Cool, casual and super comfortable, JOE FRESH is now in Manila! This is yet another brand to get excited about, because the clothes, shoes and accessories are super wearable and fun. They carry closet essentials, which are basically hardworking pieces that are easy to mix and match with your wardrobe. I got to check out their latest collection and I just fell in love with their clothes. The quality is just amazing, especially the jeans–they are so soft and they fit so well! Oh, and their t-shirts are my favorite. I stocked up on these because they just feel so nice against the skin.


The first Joe Fresh store in the Shangri-La Plaza mall in Manila is HUGE, and offers a complete lifestyle range of Joe Fresh women’s, men’s and children’s collections. A second store, located in the Trinoma Mall, also in Manila, will open in August 2016.



The brand launched their spring collections with the prettiest prints, from fanciful butterfly and bird motifs to ornamental floral and mosaic patterns. Among some of the essentials I liked were the city trench, classic oxford shirts, and perfectly fitting pencil skirts. Faded denim and utility styles ground the collection in time-tested favorites while the shirtdress adds a key silhouette to spring wardrobes. Completing the season is an expanded active range in lightweight fabrics, which are perfect for exercising in this warm weather.


Joe Fresh was founded in 2006 and offers accessible, modern design in lifestyle collections for women, men and children. Today it is one of Canada’s leading fashion retailers, as it brings a value-driven point of view to everyday wardrobe favorites full of color, polish and thoughtful details. In categories spanning apparel, accessories, footwear and beauty, Joe Fresh provides quality and style for the entire family.

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