It really is every child’s fantasy: to be able to own and play with all the Lego he/she wants. I remember wishing for that and all the Barbie dolls and merchandise in the world when I was a kid. It was just so thrilling to play with these toys and collect them (especially if they were special, limited-edition themes). And I swear, it was cruel punishment to wait for your parents and relatives to give them to you during birthdays and Christmases and get socks and t-shirts instead. LEGO was and will always be THE go-to toy for kids. It is fun and colorful and insanely addictive, and guess what, now it’s finally HERE in Manila!
Yes, LEGO officially opened last week at the Park Triangle, 11th Avenue corner Rizal Drive, Bonifacio Global City, Taguig (same building as Kidzania), which is amazing news for kids and adults alike. I know a few Lego collectors who really spend their time, effort and money building crazy spaceships, buildings and tanks, and they all lined up at the opening to purchase exclusive collector sets. If you’re looking for reasons to visit the official LEGO store, read up. This particular store has unique offerings you wont find anywhere else.
The first is Pick A Brick (PAB), where customers can buy the LEGO elements that they need individually, which enhances the LEGO customer’s building experience with their very own LEGO creations. Pick A Brick is sold per 100 grams. Another is Build A Mini (BAM), which allows customers to build their own customized mini figure by choosing a headwear, head, torso, legs, and tools/accessories. Each BAM set includes three customizable mini figures.
Filipinos can also now enjoy the Monthly Mini Build (MMB) program, a hands-on monthly event where kids ages 6-14 are invited to build simple, seasonal, and exclusive LEGO Store mini builds. The best part? No purchase will be required. Children below 6 years old will also be allowed to join, as long as an adult or guardian will be present during the activity.
And lastly, because LEGO partnered up with World Vision for the “Rebuild Classrooms Project”. The project aims to help children in target Area Development Programs to have access to learning facilities through the renovation and construction of classrooms and other school facilities. The project also aims to promote the spirit of volunteerism and to strengthen partnerships between sponsors, donors, and corporations. LEGO will be selling 5,000 pieces of the 30302 Spider-Man Glider V29 for only P50.00 in support of rebuilding classrooms in Malabon. LEGO will also be donating P100 on your behalf* for every 20 pieces of My Own Creation (MOC) entry you send in via Instagram which represents “EDUCATION” in order to help raise a total of P500,000 for this project (*up to a total donated value of P250,000 or 2,500 entries at P100 per entry).
If you’re still not convinced, then you should have a serious talk with you inner child. Because I’m pretty sure he/she wants you to check out the first official LEGO store, stat.